THIS CAMPAIGN WAS CREATED TO UNIQUEly CONVEY FEDEX's ADDED ADVANTAGE as COMPARED TO their COMPETITORS. THE IDEA WAS TO SHOW A REGULAR OBJECT placed next to the OBJECT WITH A SLIGHT CHANGE, DEPICTing FEDEX IS ALWAYS ONE STEP AHEAD.
Trackable shipments. The added advantage
Direct delivery. The added advantage.
Uncomplicated process. The added advantage.
